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CopyDoodles Lunch & Learn 11/30 – “Using The CopyGenerators: Part 2”

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Lunch & Learn Transcript:

Hi, everyone. Welcome to today’s CopyDoodles Lunch and Learn. I hope that if you’re in the US you had a great Thanksgiving last week. Today we’re going to be talking about Using the CopyGenerators Part 2.

A few more side notes, next week’s topic is going to be really, really cool. So, you’re going to want to make sure that you tune in. It is CopyDoodles to the Extreme. I’m going to be showing you some really awesome and unique ways that people have been using CopyDoodles, like on buses, big signs that people have done — some really cool ways that people have used them. Since you are already signed up for this webinar and you’re on this webinar don’t worry about it. You’re already signed up. You’ll get an email next week and you can attend — tell all of your friends because this one is going to be really, really cool.

Now, it’s time to party because it’s time for our member-only Lunch and Learn Deal of the Week. This week is $50 off our CopyBoosting Profits Secrets Course. So, this course is really, really helpful. It talks about using different types of techniques to enhance your copy and enhance your marketing for your business. It has three parts: Part 1 is How to Position Your Product and Service for Your Perfect Target Market; Part 2: Plain Vanilla-Looking Copy Writing and How to Avoid It Like the Plague; and then Part 3: The Psychology of Writing Copy that Sells, by Bill Glazer. So, this allows you to unlock the hidden gold in your current copy by showing you how to enhance it with just a few cosmetic tweaks. It talks a lot more than just about CopyDoodles, it talks about color, it talks about different fonts, it talks about formatting, things like that, so definitely check it out.

And as soon as this webinar is over I’m going to post all of the information at www.copydoodles.com.

So, like I said, today’s webinar is Using the CopyGenerators Part 2. Last week in Part 1 we covered how to use the first three CopyGenerators, so if you missed that head over to www.copydoodles.com to find out about it. I also showed you how to do a mail merge, which was a really cool thing you could do in order to add somebody’s name into the caption of your comics or in anything like that. So, make sure to check it out.

I’m just going to jump right in. The first CopyDoodle Generator that I’m going to show you how to use is the CopyDoodle Generator. So, as you can see here — this is just a New Year’s postcard or something that somebody sent out. The only thing that I would change about this, they used two different CopyFonts, so as you can see they used the LaurenFont and the TomFont to create their CopyDoodles, so I would have just kept it consistent. Two different colors is fine, but at least consistent fonts so it looks like it’s the same person writing on it. That’s the only change I would make. And, they used the Generator to create these.

And, also I have this really cool business card and then also a flyer alongside, next to it. And they used a few different CopyDoodles here. They’re using the CopyGenerator, they used the words, “Free Appetizer,” and then, “Jersey Shore Seafood At Its Best,” and then “Celebrating 20 Years,” those are all different CopyDoodles created from the CopyDoodle Generator.

The only ting that I would really suggest that you try to do, if you’re looking to create a CopyDoodle for maybe the first time, or you’re not sure exactly where to create one or what to use is I looked all over in all of the examples that I had and things that people have sent me, and I have ton of examples, so I wasn’t able to look through all of them, but it was really hard for me to find a CopyDoodle example of somebody using sales letter who actually a CopyDoodle as their signature. It’s a really great way to use our CopyDoodle Generator. Just type your name, choose a font that maybe looks like your handwriting, or just one that you like, and use it as the signature for your sales letter, or the signature on anything that you’re sending out because it actually looks handwritten.

So, I’m just going to show you really quickly now how you can create your own CopyDoodles using the CopyGenerator. Again, this is last week’s webinar on www.copydoodles.com, if you missed it, and then after this webinar I’m going to be posting the new one from today.

So, I’m just going to log into the CopyDoodles Access Club. If you’ve never used any of our Generators, if you’re new to CopyDoodles or anything like that, you will find all of our CopyGenerators along the green bar here. Last week we covered the CopyBubble, the CopyButton and the CopyComic Generator. Then today we’re talking about the next three. And, I’m just going to click on the CopyDoodle Generator. It’s really fun to play around with.

So, say you really did want to create your signature or something like that, you could just type it in here, choose the color that you want to use. I’m just going to use blue because then it will look like I used a blue pen. Then I’m going to choose my font. So, I could use the TomFont for my signature, the CarlyFont, the LaurenFont, and then I could also justify my text.

So, say I had a long line of text that I wanted to use. Let me just put a return here. So, if I had a long line of text that I wanted to use I could actually justify my text so it was lined up. So, say you wanted to write a short paragraph or you had a few phrases you wanted to write or a quote, you could left-justify it, center it, or then also right justify it, depending on what you’re using it for.

Then you could also download any of your CopyDoodles that you create file format as a print, JPEG, or PNG. A PNG, of course, is the one with the transparent background, if you’re layering it on top of anything. Then you can add it to any web or JEG or GIFS.

A lot of people I do see use these on their websites and things like that. So, if you do want to find out how to add CopyDoodles to your website and you’re not exactly sure, just check out one of my old Lunch and Learns because I showed exactly how to add CopyDoodles to your website.

But, moving back to the presentation, the next thing I’m going to show you is the CopyNote Generator. So, I’m going to be showing you some really cool things you could do with the CopyNote Generator. Somebody actually — this is a flyer with testimonials. This is the back of a flyer. It was sent to us for the CopyDoodles Swipe File Book by Samoto Emmanuel [assumed spelling]. It is in there, if you have the book you can check it out. But, what they did is they actually just took a bunch of different pieces of paper that they pulled from the CopyDoodles Access Club. Some of these are actually in the FunDoodles section, which I’ll show you and then some of these they actually created using the CopyNote Generator. And, they just piled them up and put them on the back of their flyer and then sent this out. So, it’s just a really great way to look like you got a bunch of handwritten testimonials.

Then these are just a few other CopyNotes that we have created. These are notes that people have used and posted on their Facebook page. People have also sent these into us. We have a bunch of testimonials that people have sent in to us actually using our CopyNote Generator and then we’ve used them for any of our testimonial pages.

Then also with the CopyNote Generator you can actually create really cool items such as this postcard. One of our clients sent this into us a while ago. And, what they did was they had a postcard, they just took pictures when they were on vacation, then they used our CopyNote Generator and some CopyFonts in order to make it look like they put a Post-It note on top of their image. Then on the back they had information about their sale, or their offer, or maybe just an update, whatever they’re sending out to their list. So, I’m also going to show you how to do that because that just takes a little bit of playing around in Gimp, or in Word, or whatever you’re using, but it’s really, really easy to do.

So, first I’m going to show you how to use the CopyNote Generator. I’m just going to head over to it. We have a bunch of different pieces of paper that you can use. We have a bunch of different Post-It notes. We actually have a napkin, if I could talk today, and a few other things. So, I’m just going to quickly choose one. Then I would type my testimonial, or I would type my note, or anything else in here. So, I’m just going to type something up. And, what you can do here is you can use a hard return and space it so that it’s spaced out on your page, or you could change the fonts.

The only problem with the CopyNote Generator that sometimes people contact me about is that you can’t really change the size of the font in it, just because of the way that it’s built in and the way that it works. It makes sure that it lines everything up on one line. So, if you’d like to do something where you actually can put text on top of it, maybe you put other CopyDoodles on top of it, you can even put a picture on top of it, or anything that you like, maybe your headshot or something like that, all you have to do is take out any of the text that you typed and then download the CopyNote blank, completely blank and then in a minute I will show you how to add other things on top of it.

So, I’m just going to download this file. And, then also I showed you that image from the CopyDoodles Swipe File where they pulled some pieces of paper from the FunDoodles section. If you haven’t seen the FunDoodles section yet, it’s under CopyDoodles. If you head down it’s Volume 5, FunDoodles. So, I’m just going to click on that. As you can see, there’s a ton of different items that you can use. There’s the paperclip they used for that postcard that was being sent out. Of course there’s the piece of paper that I just downloaded. We have different Post-It notes, wine stains, coffee stains — we have 88 different fun CopyDoodles that you can use.

And, these hand-written things here are actually written in a gold pen, so it kind of looks like you used something different in order to write on top of your marketing pieces. As you can see we have highlighters. Here’s a few of the pieces of paper that they were using on that flyer that I just showed you, and different paperclips and things that say, “Sign here.” So, you’re definitely going to want to check out this section of the site if you haven’t used it at all yet.

So, what I’m going to show you right now is how to add text on top of your CopyDoodles when you’re using a piece of paper. So, I’m just going to close this out. And, here I have Gimp opened. If you’re not familiar with Gimp it’s a completely free program. I always talk about it on here. It’s just like PhotoShop, but you don’t have to pay to use it.

So, I’m just going to pull over my CopyNote that I’ve created. So, since it’s very, very large and I don’t want it to be this size all I have to do is resize my CopyNote. So, I’m just going to use the movement button. I’m going to move to one of the corners of the CopyNote that I have. And, then I’m going to use the resize button, the scale tool here, I’m going to click it and then I’m going to just resize my document and press ‘scale’. I can move my note back up here. OK, now it’s the size that I wanted.

Now if I want to put any text or any CopyDoodles on top of this I can just drag them in or pull them in, but if I want to use a CopyFont and type on top of this, and I want to change the size of the font, and I want to change the look of the font, I want to rotate, or anything like that, I can now do that directly in this program and I can save it as a JPEG. I can paste it on top of the sales letter I’m doing. I can upload it to my website, anything like that.

So, all you have to do is choose the text tool. You’re going to want to draw a text box. You can draw it on the entire CopyNote if you like. And, then you type your text in here. So, something like that. And, I’m going to press ‘Close’. As you can see it’s just in a normal font, but I can also change the font too. So, I’m just going to click on the ‘Font’ button, it’s this little ‘A’, and I’m going to scroll down until I can find one of my CopyDoodles fonts that I want to use. So, I’m just going to choose the CopyDoodles BeckyFont, and as you can see it automatically changed the font.

Now, I can rotate this. I can change the size. If wanted to change the size I could just easily scale it up or scale it down, or anything like that. It’s a lot easier to play with if you want bigger text. If you don’t want to fill up the whole page, fill up the whole section of your CopyNote, it’s easier to do it here than it is to do it in CopyNote, just because you can play around with it. You can do whatever you want.

If I wanted to add another CopyDoodle on top I could just drag it right in here, place it on top, and then print this, or send it out, or do whatever I want. It’s really, really easy to play around with.

Then if you wanted to create something — I opened this back up because I wanted to show you — if you wanted to create something like a postcard similar to what has been created here, that’s also really simple to do. So, I’m just going to go back to my Gimp. I’m going to delete this layer that I created because I actually pulled a picture that looks like a postcard, actually the same background that I have on my computer pretty much. But, I pulled in this picture and then I also downloaded some files in order to paste them on top. So, I downloaded a paperclip and I’m just going to drag that in. I have another screen here, but what I’m doing is I just have the folder open for the files that I’ve downloaded, and I’m just clicking on them and I’m dragging them right into Gimp. It’s really, really easy to use.

I’m just going to use the resize tool again. I’m going to resize this paperclip so it looks smaller. I’m going to press ‘scale’. If I want to rotate I’m just going to click on the ‘rotate’ button. I’m going to do the exact same thing, but I’m just going to rotate it. Then I’m going to move the paperclip exactly where I want it to be on the page. Then, I’m done.

The next thing I would do is I can drag in my Post-It notes, so I’m going to pull in this Post-It note. As you can see, it’s really big. So, I’m also going to have to resize this Post-It note, but I’m going to do it the same exact way I resized everything else. And as you can see, now this Post-It is on top of my paperclip, so I can’t see my paperclip and it doesn’t look like I’m using a paperclip. That’s really easy to fix in Gimp because all you have to do is go over to the right-hand side where you have all of your different layers. You can use these arrows and click it above where your Post-It note is. So, just use these arrows and you can move your layers around. If you wanted the background to be upfront, or if you wanted the paperclip to be in front — you could choose that and you can do that all on your own. So, don’t worry about how you’re layering your items and what you’re doing.

So, now I can just move my paperclip over a little bit, and rearrange these so that it looks better. Now, I would type my text on top of my Post-It. So, I would just create a text box here. I would write a message. I could also justify it. I could center it with these little buttons here. All of your text things will pop up when you have your text editor open. So, you can edit all of this. You can change any of the fonts, change the size, and then close it. Then you’re done. And, you could send this out and you could print it, and it looks like you’ve actually attached a Post-It note to a postcard or to an image, and you could send this out and it looks very realistic.

Next I’m going to show you how to use the CopyStamp Generator, so you can create any stamp that you like and put it on the outside of an envelope, or put it on the top of a sales letter or a newsletter, anything you like. We do have a collection of stamps that’s actually in the CopyDoodles Access Club, they’re already created. But, the CopyStamp Generator is just so much fun to play around with. And, also you could put them on postcards. Here’s a postcard where somebody created a really huge CopyStamp and pasted it on the back, and then the front of this postcard also had a really big CopyStamp directly on the front of the postcard.

Then here’s one where somebody is actually used the front of an envelope where they’ve used our fonts. It looks like they’ve used our comics, and they’ve also used a stamp. So, they’ve played around with pretty much everything in the site and used three Generators in order to create this.

So, I’m just going to ‘X’ out. I’m going to show you how to create a CopyStamp, and then I’m also going to show you how to paste a CopyStamp on top of an envelope, because I get a lot of questions from people who don’t know how to create envelopes in Word. So, I’m just going to go to the CopyStamp generator. If you were to look for a stamp that was already created just head over to CopyDoodles and choose Volume 7, where we have all of our Stamp Doodles.

So, if I want to change my stamp all I have to do is type in ‘Text’ and it’s really simple. I wanted it to be on two lines I could do that. Play around with it. I could change my stamp color to any of the colors here. Then I could also change my font. So, it can look like you stamped something and then you used your own handwriting, or something like that, if you wanted. I like to use the Impact Font because I think it looks most realistic when it looks like a stamp.

Then, you can also play around with the StampWear, which is really cool. We have two different vintage looks. We have the one that you can see right here. We have the old look and then we also have a look that looks like your stamp is brand new. So, I would just download this, paste it on my document in any way. You can download it as a print or web graphic, with a background or with the transparent background too.

So, I’m just going to open up Word. If I wanted to create an envelope the first thing that I would do is you can actually created envelopes by going into ‘File’ and going into ‘New’, and there’s a ton of different items you can choose from here. But, if you just want something that’s blank, you want something completely blank. You don’t want to download a template or anything like that, all you have to do is go to mailings. What I like to do is just start a Mail Merge because if you have an Excel file anyway that has all of your clients and everything listed in it with their addresses, and their name, and everything like that, it’s just a lot easier.

So, I’m just going to choose ‘Envelopes’, and I’m going to just choose a size 10 envelope, but as you can see there’s a ton of different selections you can choose here. I’m going to press ‘OK’. Now, as you can see I’ve created an envelope. So, I could type text in here. This is where your return address would go. And, then down here, if you click, this is where your recipient name would go. If you wanted to paste a stamp on the front of this all you have to do is choose ‘Insert’, insert your picture, and then scale it, and resize it, and rotate it.

Remember you want to make sure that your CopyDoodle is in front of your text so that you can move it around anywhere on the page. And, if you actually go through with your mail merge and you do an entire mail merge you can follow the steps that I showed in last week’s Lunch and Learn, but if you actually go through with it, then you don’t have to worry about duplicating this envelope hundreds of times for your entire list, because the stamp will be on the front, each person in your email list or your list, their name and their address will be different on the front, so you don’t have to worry about that. And, the return address will stay exactly the same for every single envelope that you want to send out.

You just send this file over to your printer, or you can print it from home, or print it in your own office. We do both. If we’re doing small mailings we just print right from the office and if we’re doing a larger scale mailing then we actually send it to a printer and have them print it out and send everything for us.

So, it’s really simple, really easy to play around with. Like the image that I showed you on the slide, you can also add in text, you can also add in a CopyComic here. And, if you wanted your recipient’s name to be in the comic, you could easily do that with the mail merge feature, which I covered last week.

[Q&A Not Transcribed]