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CopyDoodles Lunch & Learn 11/9/11 – “Holiday Doodles & Your Marketing”

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Lunch & Learn Transcript:

Hello, hello, hello! Welcome to today’s webinar. I have to apologize in advance. I’ve had way too much caffeine this morning. I’ve been up since 5AM at spinning class, and it’s going to be a beautiful, warm day here in Philadelphia, so I have a super amount of energy, which will probably result in me being overly excited on today’s webinar, which I should be anyway because we’re talking about some really exciting stuff — holiday marketing.

Before we begin we just have a few side notes. If you want to ask any questions all you have to do is type your question in the question box on your GoToWebinar screen. I will answer any questions throughout the webinar, then as always, I have a Q&A session at the end, so if you want to save your question until then you can do so.

Last week I missed our Lunch and Learn, I had it as a replay because I was at the
Glazer-Kennedy Info-Summit. We had an awesome time. You probably checked out my videos from My Deal of the Day and the emails I was sending you. So, if you were in Atlanta too I probably met you there. It was really great to meet everyone. I had a blast — we all did. So, there’s Cindy and Phil on the left-hand side. Then there’s me in the middle, and Mike Capuzzi. Cindy and Phil helped us out in the booth, so a big shout-out to them. Thank you.

Next week’s topic is we’re going to be saying thanks. It is Unique Ways to Thank Your Customers Using CopyDoodles, in with the season, with the Thanksgiving that we’re having in the United States. So, I’d like to stick with the theme.

Then, as always, if you’re celebrating Thanksgiving and you’re here in the US you can stuff more than your turkey this week with our Lunch and Learn Deal of the Week. Today’s deal is our CopyDoodles Swipe File. You can head over to https://www.copydoodles.com to pick it up. I put the link up there. Everyone on this webinar should at least have a copy by now because I’m always talking about it. Really, it’s so helpful if you’re looking for something with examples you can pull ideas from.

That’s really what I hear most from members, from you guys on this webinar, that you’re looking for ideas, that you’re looking for things, that you want to see what other members are doing. You’re just looking to create new marketing pieces, which is why I pulled today’s webinar together, which is Holiday Doodles and Your Marketing.

So, I’m going to show you some cool things that you can do with your holiday marketing. These are all really great examples that people actually sent to me over the last two weeks, three weeks, and then just some things that we’ve had in the past that you may have seen, if you have our Swipe file. I don’t think there’s too much from there though. I think mostly it’s stuff that I just received. So, these are really cool. Then the replay will be at https://www.copydoodles.com if you want to check out any of these examples.

Barbara just asked me if we have an ‘easy’ button. So, CopyDoodles should be a little bit of an easy button. She also asked me where she can find the cartoon with the headless turkey to insert other heads. So, actually what I was going to show you next is how to access our holiday doodles in the CopyDoodles Access Club. So, this perfect timing that she asked this question. So, let me just log into the Access Club. If you are looking for any holiday CopyDoodles, maybe Thanksgiving, Christmas, Hanukah, Easter, whatever you are looking for, we have them under the CopyDoodles tab, under HolidayDoodles, which is Volume 6. We’re constantly adding more. We’re definitely going to add some New Year’s CopyDoodles because obviously we are leaving and going to be having a new year, so we’ll have to update those. I don’t even know what year it is anymore, 2012, it will be.

So, we have 338 HolidayDoodles and I actually just created some new ones that we’ll be adding in, so keep an eye out for those. I’ll be talking about those in Saturday’s CopyBling, so make sure to check your inbox. I’ll just be showing you those.

Then Barbara wanted to know where she could find the turkey where you can — what we have is we have some punch-out comics, so our little one-frame comics. We’ve created some punch-out ones where we have a turkey and it doesn’t have a head, so you can place your picture, a caricature, anything behind that. You can find all of those under the CopyTemplate section under ‘Gratitude’ cards. So, if you click on there there’s a video about this month’s CopyTemplate, and then we do have three CopyDoodles that are just thank you notes, then we have three CopyTemplates that are actually Thanksgiving-themed thank you notes. We also have a ton of thank-you and Thanksgiving CopyDoodles in there that you can pull, create your own notes, create your own marketing pieces, so definitely download that and use it.

I’m getting a bunch of questions in here. I just want to let you know that I will answer any questions at the Q&A section at the end too.

So, moving back to the presentation, so what we’re going to be talking about are HolidayDoodles and I’m actually just going to move through and show you some really great examples that I received. I received a ton of flyers, you guys love to create flyers. They’re really good though, so this is a really fun flyer that was sent to me by Dr. Carny [assumed spelling]. He sent me a bunch of these examples in here. So, he’s just using a bunch of CopyDoodles, he’s actually not using any HolidayDoodles, but the arrows always work, underlines always work. He’s just talking a little bit about the holidays and how you’re going to want to go in and fight your holiday sweet tooth and check out the doctor’s office and visit there.

They’re actually using a comic in here, it’s not one of our comics, but they’re using a bunch of our fonts and our CopyDoodles and things like that, just an example of something you could do.

Another flyer, they’re giving out free turkeys, all you have to do is call them and you’ll receive a free turkey. This is a really great idea if maybe you own — grocery stores do this all the time. You spend so much you get a free turkey. It’s just a great way to get your name out there and promote Thanksgiving or any other holiday. You could also give out turkeys for Christmas or anytime in December, things like that.

Then something you want to make sure that you’re paying attention to is Friday is Veteran’s Day. Make sure to get your Veteran’s day promos out there. If you haven’t done any this is always a great chance to just post things on social media, send an email to your list, if you see a lot of places — my fiancé is a veteran, so we pay attention to all of the veteran’s sales. A lot of places give out free offers, free bed and breakfast, free rooms, free meals and lunches to veterans — people who are enlisted or people that aren’t enlisted anymore and are veterans.

It’s just a really great way just to let people know that you care, even if you’re not promoting and giving everyone something free, because obviously you can’t do that, but how many people are really going to come in? It’s actually giving you the chance to get your name out there and talk about your veteran special and then the specials that you offer in your business, and your products and your services.

Next flyer — actually this is the front page of a flyer that we received from David Cathers [assumed spelling], he’s using our CopyComic here. Then he’s actually using an underline, then he’s using his own signature on this, he actually signed it. So, what he’s doing, he’s trying to drive people to his Thanksgiving Basket Brigade, they have this every single year. I’ll actually show you a business card he created in a little bit, but every year they just try and donate food items and things for the Basket Brigade, so this is the cover letter to his flyer. Then he also created a really great flyer where you could sign up to donate to the Basket Brigade, you cut off the bottom and you can actually send it back.

Something else you could actually do here, I don’t know if David is on today’s call, he usually is, but you could actually use, we do have hand-written coupon borders, so he could actually use a handwritten coupon border around the bottom of this instead of using the one that he’s used. So, definitely check it out.

He’s actually using our EnvelopeDoodles there with the two comic figures those are found in our EnvelopeDoodles.

Somebody is just asking where the coupon border is on our site. You can find that in the ShapeDoodles section. So, if you’re looking for anything like circles, and checkmarks, and arrows — you’ll find those under the ShapeDoodles section. If you can’t find it I can show you during Q&A, just remind me.

Moving on, here is another flyer. This is just a flyer that was used to send out instead of maybe a holiday card, or something like that. So, Lexington Family Chiropractic, Kristy Galentine [assumed spelling] sent this over to me. This is just something really simple that they send out. They send out a picture of the doctor along with just a really quick note to remind people that you’re there and that they have to make their appointment and call.

Then our last flyer, I actually just added this in right before I did the webinar today, this is actually a really great idea — you could do this with any business — so, what they’re doing is they are giving out a coupon for a $1 exam for the holidays.

So, it’s a holiday gift. They’re celebrating Thanksgiving and they’re sending this out to all of their customers and probably their prospects too, to let them know that they’re giving away $1 to exams to refer their friends and family to come into their chiropractic offices. So, what’s really cool about this is that you could send this out to people, they pass it on to their friends, they clip it, they bring in the $1, then it just gets people into your office. You collect their names, you collect their phone numbers, whatever information you need so that later down the line you can remind them, “Hey, you came in for your $1 exam, why don’t you come back? Is your back hurting?” “Do you need more products,” if you’re doing this for a store, or something like that.

You could do $1 for a report you’ve written. Maybe $1 for some products you’re even trying to get rid of. $1 for a free trial, maybe if you’re a gym, or you’re giving out a membership program. It’s just a really great way to get people’s information and then you can continue to market them and get new prospects and customers.

Another great way to do this is for newsletters, so you’ll definitely want to check out the CopyBling that I’m sending out on Saturday because it’s completely Thanksgiving-themed. I always do this with the holidays. Holidays are a really great time to do marketing because though everyone is doing it you’re definitely going to stand out if you’re using CopyDoodles because nobody else that you’re competing against is really probably using CopyDoodles. So, just make sure that if you do send out a monthly newsletter, or if you send out a weekly ezine, or a monthly ezine, that you’re gearing it towards the holidays.

This is also another chiropractic newsletter. They’re using stamps, as you can see. They’re using our thought bubbles. I always like to see when people use our thought bubbles because I don’t think they get used enough. They’re just really fun to play around with.

This is the other two pages of that newsletters, the two back pages. They’re definitely connecting with their audience by showing pictures of themselves, using a lot of different CopyDoodles, and comics, and pictures, and things like that.

Next, this the business card I was talking about that David Cathers sent in. So, what he does for his Basket Brigade is he sends out those flyers. I believe he probably sends out emails. I have a bunch of his stuff. He sends out a ton of things to get people to donate for their Basket Brigade. Then he actually creates a business card and he has his normal business card on the front, so he’s a realtor and he has his normal information on the front, then it has an arrow so you flip over and on the back it talks about their Basket Brigade. So, he’s asking people to come back, to check out their Basket Brigade, and find out a little bit more about it.

The next thing you want to do is definitely send out some holiday cards. So, I just really quickly created this holiday card in Publisher, and you can actually use this month’s CopyTemplate, the gratitude cards, to create any card you like. You can change out the pictures, change up the text and things like that. So, you can create a holiday card.

Then something that Mike Snicius [assumed spelling] of Mickel [assumed spelling] Mailing sent over to me, he sent this to me yesterday, and it so cool. At first I thought this was — I was looking, like, through a window and there was a picture in the background. So, what it is — it’s actually a card, so the back of it has this really delicious-looking set up for a Thanksgiving dinner and then the two front are doors. So, when you get this — I’m sure he’s using CopyDoodles on his envelope too because he always uses CopyDoodles.

So, when you get this it looks like a door. Who isn’t going to open that because you want to know what’s inside. Then when you open it inside it has this really nice table setting. It’s got the wine there, and then it also has, “Warmest wishes for a home filled with cherished memories this Thanksgiving.” And you could do this for any holiday at all. He created this, it has the picture in the background. The printing is great because it looks so realistic. It really does look like this is on a website or something, but this is actually a picture he took of the card he created.

He’s using a font for the two sides and then he also wanted me to let everyone know that where it has on the pumpkin, I believe, where he’s using the Arial font, they’re also changing that to a CopyFont to a matching CopyFont so that it will all match, so that it all ties in.

Then if you are going to be sending any cards out, just make sure that you tweak your envelope too, don’t forget to personalize your holiday envelopes with fonts on the front, so that it looks like you’re writing in someone’s name. Use colored envelopes — we use these when we send out a promotion this past Halloween. The really great thing is when you use colored envelopes like this and they look like card size and you’re handwriting on it and you’ve got Doodles on it, it really does, when you receive it in the mail, look like someone wrote it to you.

Mike actually sent me one of these — I believe he sent me a newsletter or something and I didn’t remember that I was going to be receiving it in the mail and I was like, “Oh, yay, somebody sent me a Happy Halloween card,” and then it was our promotion stuff. So, it’s kind of cool to see it and it looks so realistic and you definitely want to open it.

Next what you want to do are some email promotions and newsletters. And, Soo Young Han of Window Book Inc. sent this to me, I hope I pronounced your name right. Sue Young is usually on these webinars, so I hope that she is today. And, this is just an email newsletter they send out. I know that they’re not using any CopyDoodles, but I still wanted to include this in here. I just want to make sure that you know that you can send out holiday cards via email if you like, so what they could do to tweak this and change it is they could put, instead of the wreath that they have there as clipart they could put a CopyDoodles wreath, a clipart, they could change the “Seasons Greetings,” so it’s all hand-written. They could change the signature so it’s handwritten. So, if you’re definitely going to do this, make sure that you do tweak it a little bit to add cool CopyDoodles touches to it because we have a lot of HolidayDoodles on the site that you can play around with.

Next I know that this is Halloween also, and it’s already past, but you can seriously do this for any holiday, it’s simple, just create a postcard, add some CopyDoodles to it, and as you can see since it was Halloween it’s orange and black, and we used a highlighter, and a stamp, and a bunch of arrows. We have a ton of holiday CopyDoodles that would definitely work for anything that you’re looking for. We have bats — if you were doing this maybe for Christmas you could put a Christmas tree on there. If you’re doing it just for the holidays, for any holiday, we have little presents that you can put on there. You can play around with it. Postcards are also much cheaper to send than sending a letter or anything like that. So, definitely think about doing something like that.

This is another post card. I actually love the idea of this postcard. The front of it is the yellow side of the post card, so it’s telling you, “Don’t throw this away.” Then you flip over to the back and it says, “If you draw faces on the picture on the back you can bring it in and you can get a free adjustment, $5 off any vitamin and you can get a new patient exam for $27.” So, if you’re sending out something for Christmas you can totally put a picture of elves or Santa and have people draw a face and color it in. I don’t know if people are going to do that, but it definitely looks fun. You can do that with Easter, you could even do it with something like Memorial Day, draw in the flag, or draw stars, or fireworks, or anything like that. Even if people don’t do this, it’s still eye-catching, they notice it. It’s something different.

You could probably even pull from our CopyDoodles, they’re not using CopyDoodles for the picture here, where you draw on top, but you could pull pictures from the CopyDoodles section you could pull a blank tree and tell people to put decorations on it for Christmas, or anything like that.

Here is just another post card. This is just a special offer. They’re wishing a Merry Christmas and a Happy New Year, and then they’re also offering 10% off any
Whole Foods supplements. I like this one because I think a lot of people don’t use the bubbles like I said before. What they’re doing is they do have one of our thought bubbles on the back of the postcard that’s just circling their address and then it says, “Merry Christmas,” what you could do though is have a thought bubble maybe coming from this Santa or whatever imagine and have your offer inside there, so that it’s even more eye-catching, then instead of noticing your address, you’re noticing the offer and people are responding to that. But, it definitely looks great, some great ideas.

Again, just a post card that is also sent out for the Basket Brigade. It’s using arrows and then they’re also using some of our fonts. This is just a post card that they hand out, or they send out, and it’s asking people to respond.

Then if you were paying attention to our CopyDoodles in the TV, a couple of weeks ago, right before Halloween we did a completely themed Halloween episode. If you didn’t see it you have to check it out because it’s absolutely my favorite. Mike introduces it, speaking in a scary voice. It’s really cool. Then every thing is themed using all of these Halloween-themed CopyDoodles — it’s really, really fun.

If you have an online TV show you can do this, you can add CopyDoodles to your TV show, you can also add them into blog posts. Blog posts are really cool because you can easily add pictures in there. You can add CopyDoodles in there, play around with it. There’s a lot of things that you can do when you’re doing marketing online.

Also websites, what we do when we usually have a special offer is we create a website or a web page dedicated only to our special offer, so if you’ve ever gone to any thing that we promoted last week, you know that I had special websites that you directed to with more information, so this is something we do. We just send out a mailing to everyone and then we ask people to go this website for our offer. We give them a check for $200 off of CopyDoodles membership. I believe we did this last year — yeah, last year. You can actually use these headers, if you do want to — I know it’s far in advance, but next Halloween if you’d like to do a promote we do have the website header and banners that you can steal and use. Then we also had a video talking about it, and a ton of stamps and things like that.

Next, I actually pulled up this website so that you could see it a little bit closer, this is actually really cool. It’s really, really simple to do. So, Andrew Huffer sent this to me. He owns a company called Food for Me. This is the main page of his website when you go to it. So, really I don’t know if his website always looks like this. I’m pretty sure that it probably does, maybe this is a blog post, but when scroll down then all he did was create a Post-it note and it’s really eye-catching because it’s got this hand-written message on here. It’s got — it stands out from everything. What he wrote was, “Note to self: book work Christmas function at Food for Me this week.” So, already you’re letting people know that Food for Me also does Christmas functions, they do holiday functions and they can do catering and things like that.

So, if you didn’t know that it’s a big call out, even if you’re just playing around on the site, you’re ordering lunch for your business, or something like that, you can see this Post-it note and you’ll be like, “Oh, yes. I also have to book a holiday function for my employees.” So, this is just a really great way — it’s really simple to add a picture like this into a website, especially if you’re using Word Press, it’s really, really easy. Then it asks you to call Food for Me.

We’re moving back to the slideshow. This is a really, really awesome menu that we received. I know this isn’t personalized with HolidayDoodles and actually it doesn’t have anything to do with the holidays, but I had to include it in here because I see so many restaurants that do promotions for the holidays. So, many restaurants that even do special menus for the holidays — so, think Mother’s Day, Father’s Day, Valentine’s Day, Christmas, Thanksgiving, and they have special menus just for that day because they’re expecting a big crowd.

So, this is a really great idea to create that special menu that you have for the day, maybe mail it out in advance to your list, to let them know that you’re having a special holiday menu, maybe give them a coupon, or something. Use CopyDoodles for it. Use our coffee stains, things like that — play around with it, add the Holiday Doodles. Then you could actually mail it to people, like I just said, you could email it to people. You can post it online, you can put it on social media, or the best thing to do is to do all of those because you never know how you’re going to reach your audience.

You could even do a whole online TV show, show this menu, hold it up and talk about your daily specials, or your holidays specials and you might capture people that way. The same people that you capture on your TV show you might not capture by a direct mail piece. You can also show the food in your TV show, if you have a restaurant or something like that.

A lot of people sometimes even use menus when they don’t own a restaurant. Maybe they just create a fun menu that they send out, a menu of holiday products that you got into your store, or a menu of new offers, things like that.

Another thing you could do is social media promotions — really simple to do, really, really easy. You could post on Facebook, you can post on Twitter, you can use our SocialDoodles application. It’s really easy to use. I use this all last week when I was in Atlanta and I was posting images, I was telling people to go over to our Deal of the Day, things like that.

If you’ve been a customer for a while, if you’ve been a member for a while, then you’ll remember our CopyDoodles six hour sale that we had last Black Friday. This was a really, really good sale that we had. We didn’t expect it to do as well as we did, and it was awesome. So, what we did was we sent out postcards, the postcards look exactly like this. This is actually just a banner ad, but we sent out postcards, we sent out emails. Then we also posted on social media. What we did on Black Friday was we had a six hour sale. So, for six hours that day I believe the prices stayed the same, but we added new products in every hour, or something like that. We got a ton of people coming to the site, coming back to the site, and asking us questions on live chat. We got a lot of sales just by having this Black Friday offer.

Another thing you can also do, there are some other HolidayDoodles ideas, Cyber Monday, if you don’t know what Cyber Monday is, or you haven’t paid attention to it, which is kind of hard to get away from, so if you haven’t then I’m a little surprised. Cyber Monday is the Monday after Black Friday. So, Black Friday is when you go out to stores, you wait in line at Best Buy for 24 hours to get your TV at $20. You hang out maybe outside the Apple store — I’m not sure where you’re hanging out — Wal-Mart. You’re rushing in, getting all of your toys. So, that’s where you’re going to stores.

Cyber Monday is when everybody who didn’t go out on Friday, or everybody who didn’t make any purchases on Friday, or just didn’t want to fight the crowds and get run over, then they go online on Monday after Thanksgiving. So, that will be Monday, the 20th of November. So, everybody online then — what happen was companies noticed that people were going online the most that day, the Monday after Black Friday. It was the highest traffic website day of the year. So, they created a holiday called Cyber Monday.

Amazon, if you check them out this year has super-awesome Monday deals. They have this really cool thing where they put up products for like twenty minutes, or an hour, or however long, and you can only get them during that time and there’s only so many. So, you want to keep going back to the Amazon site just to see what their next offers are going to be because you never know, like maybe video game you have to buy your kid is going to be $20 and it’s normally $50. So, they continuously get people heading to their site the entire day. It’s just a really great way to get a Cyber Monday promotion out there.

Another thing you could do is the twelve days of Christmas. You could have a different offer everyday — eight days of Hanukah, six days of Kwanzaa, every single day counting down until Christmas, Hanukah, or Kwanzaa, or during those — Hanukah and Kwanzaa, you could have a different offer to your list, or for your business — new service, new product, things like that. People will actually continuously come back to your website, or they’ll keep reading your mail because they’ll want to know what the next deal is.

Hold a contest, maybe offer, if you have a business where you provide services or even if you’re providing products, have a contest where people could enter, or maybe they do something in order to win prize, or win time with you, or whatever you have.

Gift cards are really great. I wish that I had a gift card to show you in here, but I didn’t receive any. But, gift cards and gift certificates are perfect to put CopyDoodles because not only are people going to buy a gift card that has a CopyDoodle on it because it looks cool, but then when people receive the gift card it’s going to look cool and they’re going to want to come into your business, or come to your site, and spend that gift card and possibly spend over what they’re gift card amount is.

Also promote on less popular holidays, come up with really fun ideas. If you google online you can find, there’s probably a holiday for every single day of the year. This on the right is National S’more Day. If you were on Brian Berg’s Success webinar last month you would see his promos. He’s always — he’s a dentist and he’s always promoting holidays that aren’t the big holidays. Because he does that he gets more people looking at his stuff because not everybody is promoting on those holidays. So, if you haven’t attended his webinar make sure to head into the CopyDoodles Access Club and check out the ‘Resources’ section because you’re definitely going to want to download his PDF transcript so you can see the types of things that he’s doing, because they’re really, really awesome.

A few more HolidayDoodles tips, don’t bombard your list. Yeah, you can do a twelve days of Christmas, or a six days of Kwanzaa promotion, but don’t bombard them every single day for the entire month of December. If they aren’t responding to any of your emails, or they’re not responding anything, then maybe you take them off that promotion. Don’t clutter people’s inboxes.

Don’t give everything away. I know a lot of people tend to look at Black Friday or Cyber Monday and want to give away their products for super-cheap. Make sure that you’re paying attention to how much you’re selling and pay attention to how much your products and services normally cost. You don’t want to give it all away because people then are just going to wait until you’re giving it all away again and they aren’t going to purchase the rest of the 364 days of the year.

Don’t ignore current clients. A lot of people I see on holiday promotions send promotions to new prospects, new clients. They’re trying to get new people on their list, but don’t forget about people who have been your clients for the last ten years, ten months. Offer special incentives to them — maybe they get first dibs at a sale when you only have limited products. Make sure you’re definitely paying attention to them because they’re already clients and they’ve probably been clients for a long time and don’t plan on giving up your service any time soon.

Don’t forget to capture new clients’ attention either. I see a lot of people that just send out promotions to their current clients and then forget about the other thousands of millions of people that are in the world that they could be attracting attention to.

So, that is all of my examples for today.