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CopyDoodles Lunch & Learn 11/23 – “Using the CopyGenerators: Part 1”

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Lunch & Learn Transcript:
Hi, everyone, welcome to today’s CopyDoodles Lunch and Learn. This week we’re going to be talking about Using the CopyGenerators; this is Part 1, next week I’ll be covering the rest of the CopyGenerators. I’m not going to cover all six today. Next week’s topic, like I just said, is Using the CopyGenerators Part 2. We will be talking about using the other three generators. Today we’re talking about using the CopyBubble Generator, the CopyButton Generator and the CopyComic Generator. And, I’m also going to be showing you how to use the MailMerge feature with our CopyComics, so that you can put somebody’s name in the title or of the tagline of the CopyComic. We’ll be talking about that at the end, so I might go a little quickly before that because it’s a little more in-depth.

Again, our member-only Lunch and Learn Deal of the Week, don’t wait in line this week. If you are in the United States, then you might be waiting in line on Friday for Black Friday, but you don’t have to wait in line here because our Deal of the Week is online for Black Friday. You should be getting some emails today, Friday and Saturday. We are having a two-day sale on Friday and Saturday, so make sure that you keep an eye open for your emails, so check it out because it’s going to have some really, really awesome deals, you’re definitely going to want to take advantage of.

Today’s webinar: Using the CopyGenerators: Part 1 is going to be replayed at https://www.copydoodles.com I will post the video up there in case you need any more help with using the mail merge feature, if you want to follow the video, or even pass it on to someone else, you’ll be able to catch it there as soon as the webinar is over. And, then early next week I will be posting the transcripts to today’s webinar, so you can also pick those up too in PDF format or read them on the blog.

So, beginning with our CopyBubble Generator, if you’ve never used our CopyBubble Generator what it basically is — is just a thought bubble or a saying bubble, something that you usually see in a comic or something like that. Brian Bergh, who’s a dentist uses these a lot in all of his marketing. He uses them for his newsletters, which you can see here. So, he took a picture of himself, he always does some crazy stuff, dresses up and things like that. He has a lot of fun with his marketing. And, just a side note if you want to see more of Brian’s marketing if you head over to the Resources section of the CopyDoodles Access Club, he did one of our Success Webinars in October, so you can get the replay of that, the transcript right there and see all of his marketing examples.

So, as you can see he uses [these] in his newsletter, he used the bubble. He also sends out a lot of different cards and postcards to his clients and patients. So, he sends out a reminder that they need to make an appointment, so he uses the bubble for that, just with his picture. He also uses it to send out postcards for anybody who missed an appointment, so he has them call to keep their treatment on track and he’s just reminding people. He also uses the CopyBubble Generator, these are some thought bubbles, just to let people know, any lost patients, somebody that hasn’t come in — in a long time, just to kind of recapture them and grab their attention.

So, I’m just going to show you really quickly how to use the CopyBubble Generator in the CopyDoodles Access Club. I’m going to log in. Then all of our CopyGenerators can be found under the CopyGenerators tab, if you highlight over that and then click on any Generator that you’d like to use, you can use any of the six. As you can see we do have a ton of different thought bubbles and bubbles that you can use to type in anything that you like.

So, I’m just going to choose one here. So, if I were using this thought bubble with a caricature or my own face I could just type in anything that I want in this section, if I want to change the spacing I can do that just by easily pressing the ‘Enter’ or the ‘Return’ bar. You can also change the fonts very easily too.

Now, if you find that you’re having some trouble with the size of the fonts, because you can only do so much using the Generator, then you can also download the thought bubble completely blank. So, I just erased everything and I’m just going to press ‘Generate’ and I’m going to show you what you can. You can easily do this in Word, or if you use Gimp, or something like that. I’m just going to quickly show you how to do this in Word. Here is my Word document. So, if you’re creating a piece in Word and you want to insert a thought bubble you can quickly insert the picture, your blank thought bubble that you downloaded, and you can resize it for any of your text. Again, you always want to make sure that this is wrapped in front of your text so that if you have anything, you can place this on top of any text.

And, then you can also insert a text box in Word, so you can just insert a very simple text box or you can even draw a text box. So, I’m just going to draw a text box right here on top of this. I’m going to type my text in here. Then I can choose my CopyFont, which I have installed on my computer. So, now I can play around with the size, and I can play around with the placement and things like that. It’s a lot easier. The box around the text box will not be there, so when I print this out it will look great.

You can also do this in Gimp. I’m going to show you in a little bit how to use Gimp, I believe. So, you can easily insert any type of text or anything on top of your buttons that way.

Moving on our CopyButton Generator is what a lot of people use in order to put ‘Submit’ buttons, or buttons on their opt-in forms, things like that. We’re using this on our Facebook page. This is just a really quick screenshot of our Facebook page.

Also Michael Carroll uses these on his websites. He’s used, as you can see where it says, “Get your free report,” and then there’s a circle around it. He’s also using CopyDoodles obviously everywhere else, including right above the opt-in.

But, this is just to change the ‘Submit’ button and actually I showed how to place submit buttons onto your opt-in boxes in a previous Lunch and Learn that I did. So, over at https://www.copydoodles.com you can actually check out the old Lunch and Learn where I show you how to place the buttons on your opt-in, I talk about the HTML code, you can download a document with the HTML code that you’ll need. It’s really, really simple to do as long as you follow the step-by-step directions.

Today, I’m just going to be showing you how to create a button. So, back into the CopyDoodles Access Club, click over to the CopyButton Generator. I can choose from any of these CopyButtons, or sometimes what people do is they actually just download CopyDoodles in the size that they need for a button and they install those too instead, if they don’t want the button to be like this gray button, or whatever color you choose. So, I’m just going to choose one really quickly.

As you can see you can change your text to anything that you want. You can change your button color. I’m just going to use gray, but you can also have it blue, you have it pink, you can have it any color you want. You can change your text color, so if you were looking for something that was red, or if you wanted something green, or anything like that, you could choose that here. Your Doodle color you can also choose, I’m just going to choose purple, just so that this looks really colorful today. Then you can also choose your background color. So, if you’re downloading this as a JPEG file, which I do suggest downloading it as a JPEG just because JPEGs are universal, you can see them on any browser. Sometimes people have a little trouble looking at PNG or GIF files, so that’s why we always like to stick to using JPEGs. So, if you know that the background color of your sidebar or wherever your opt-in box is going to be you can actually enter the HTML code here, or if it’s white just choose ‘white’ and download.

You can also choose any of the CopyDoodles fonts. You can see I’m using the BeckyFont now instead of a normal Arial font. You can use the CarlyFont — any of the fonts. Then all you have to do is generate, and like I said on the https://www.copydoodles.com if you scroll down to today’s Lunch and Learn right here I have the link for how to add CopyButtons to your websites. So, I don’t have enough time to show that again today, but it’s a really helpful Lunch and Learn. It will show you not only how to add CopyButtons to your websites, but how to add a lot of other different graphics to your websites.

Moving back to the presentation, I’m finally going to show you how to use the CopyComic Generators. You can see this person is using a CopyComic on the bottom of their website and they used the CopyGenerator in order to do that. I’m just going to show you how to customize a tagline. So, if you go back in you can choose the CopyComic Generator.

Now, as you can see, I know a lot of people sometimes contact me and they say that they can’t read the text on the bottom of the thumbnails, but if you head over the Resources section, which is right above here, above the green bar, you can actually download a CopyComics thumbnail guide. Now, this will take a little time for me to download, so I’m not going to download it, but if you’d like to download the guide, it’s just a PDF file, you’ll be able to read everything and see everything. You can even print it out. Then on the bottom of the guide there is actually the names of each CopyComic, so you can easily find it.

So, going back to the CopyComic Generator, I’m just going to scroll down and quickly choose a comic. Like I always say, when I do this I am not good at coming up with taglines. I’m not a comedian, as much as I would wish. So, I’m just going to put in a generic caption. So, I’m just going to write, “Happy Thanksgiving,” because here in the US it is Thanksgiving tomorrow. So, all of you from the US who are still stuck in the office working like I am, I’m glad you joined me on today’s webinar.

So, if you want to put in your caption, all you have to do is type your caption and choose ‘Preview’, and then you can preview that it says, “Happy Thanksgiving.”

Now, sometimes I get some people who tell me that their caption is too small and they don’t know what to do because the caption underneath the comic is barely readable, all you have to do is place a return between your words. So, if I want the “Happy Thanksgiving” to be larger I would just place an ‘Enter’, press the ‘Enter’ key between “Happy” and “Thanksgiving”, re-preview, and as you can see my caption is much larger. So, if you find that you’re having trouble, sometimes all you need to do is play around with where you’re putting the ‘Enter,’ or you’re placing returns.

Then also I believe there’s about a 120 character limit to this, so if you type a very, very long caption sometimes it won’t work. So, I’m going to show you what you can do with that. So, you can basically just delete a caption and download your CopyDoodle completely blank. So, I’m just going to save this CopyDoodle. And, what you can do is you can do exactly what I just showed you with the CopyBubble in Word, which I showed you how to do, but I’m actually going to show you how to do it in Gimp, because Gimp is actually — if you’ve never been on my webinars — it’s a free program. It’s basically the same as PhotoShop, but it will save you a ton of money because if you’re not creating a lot of documents in PhotoShop and you’re not a designer and you’re not doing anything — this is completely perfect for you. I actually know a lot of designers that even use this just because it’s a more cost-effective solution to PhotoShop, which can be a couple thousand dollars.

So, what I’m going to do, as you can see here it’s the CopyComic that I downloaded, I just pulled it over to this screen. And, what I like to do — I’m a Mac user, I’m used to dragging and dropping. So, I just drag and drop my comic in here. If I want to add some text I just use the text function and I can create a text box right here underneath my comic and now I can type my caption in underneath, just like that. On the left hand side, as you can see, you can change the size of the text, you can either scroll it up like this, you can scroll it down, you can justify it, you can center it, and then you can also change the font. So, as you can see here if you click on this little ‘a’ you can actually scroll up and change any of the fonts.

And, as you can see here’s the CopyDoodles Fonts, so sometimes people don’t want to always use the font that we normally have below our comics, but you can change it right here. Then if you’re looking for the font that is exactly the same as the font we use in our Comics, it’s very cartoonish and it’s really fun, then also head over to https://www.copydoodles.com because what that font is called is BeetleFont, so you just need to install it on the your computer. You install it the exact same way you installed your CopyDoodles fonts. So, if you need any help with that just head over to our Support section and see how you installed the CopyDoodles font and you’ll be able to download the BeetleFont. Here’s actually a link to download the font. It’s a free font. You can pick it up, you can add it to your system, it’s really fun then to play around with all of the comics. You can make longer taglines underneath and change a lot of things.

So, I’m just going to close this out. Then, if you are finished with this what you would do is you just go to ‘File’ and save your CopyComic again, and you can place it in any of your documents or things like that.

So, I’m just going to exit out of Gimp now.

Now, moving back to the presentation again, here is where I’m going to show you the big demonstration for today. I apologize if I was moving really fast. During Q&A if you have any questions at all feel free to ask me to go back and show you something again, or anything like that. Today I’m going to show you how to use MailMerge in order to get your client/customer/prospect’s name into your tagline.

So, I just learned how to do this, it’s a little bit of a process. So, I tested it a few times and it worked for me, but again, this is live. So, hopefully it works today. So, basically the first thing you’re going to want to do is create an Excel document that contains all of your clients’ or your prospects’ names. You’re going to need to list out their names like this: First_name, Last_name, Address, City, State and Zip, because this is how Word will actually read the name, and the address, and the city and everything like that in order to not only place it your comic tagline, but to merge it and place it directly in the address section of an envelope. You can also do this MailMerge feature if you’re just creating a regular document or you’re creating a postcard or anything like that. So, I’m going to show you how to do it on an envelope, but the steps that I showed you are exactly the same as if you would use it using any other type of document.

So, I’ve already created just a test document. I’ve created three names, I’ve stuck them in there and I’m done. I’m going to save this in the exact same section, the same file that I’m going to save my Word document.

So, next I’m going to open up Word. What you’re always going to want to do is start from a blank document. So, I have this blank document here. Then I’m going to head over to mailings. Depending on the Word version that you have these steps might be slightly different, but they should be pretty similar to what I’m showing you.

The thing that I like to do is I just like to choose ‘Start MailMerge’ and then choose whatever document I’m going to choose. So, I’m going to choose ‘envelopes,’, but as you can see you can choose ‘labels,’ you can choose ‘email messages,’ ‘letters,’ anything like that. So, I’m just going to choose ‘envelopes.’

The next thing that will come up is that I can choose the envelope’s size. So, if anybody who ever asks me how do I get an envelope size in Word? This is exactly how you do it. So, you don’t have to do MailMerge, you can choose the envelope size you like and then stop from there, but since I’m doing MailMerge I’m going to continue with the steps. So, I’m just going to choose a normal size 10 envelope and press OK. As you can see I just have an envelope. There’s a section here if I click where I could put somebody’s address and here’s where I put my own return address. So, I’m just going to put my return address — make something up.

And, then what I like to do, I just like to start MailMerge. So, I’m going to start the
step-by-step MailMerge Wizard, this is the easiest way to do it. So, I’m just going to click on this. Again, it will ask me if I want to create envelopes, I’m going to choose ‘Next.’ I’m going to use the current document because I’ve already started it. Next I’m going to select recipients. So, you can either select from your Outlook contacts. If you have every person that you’re mailing in your Outlook contacts, then maybe this is the best way to do it, but I’m just going to use an existing list, which is the Excel list that I just showed you. So, I’m going to choose ‘Next.’

This will open up and I’m going to find the list that I’ve created on my computer and I’m just going to choose ‘Test Merge’ and select ‘Open’. As you can see the mailing list is right here. If you have more than one tab on your Excel sheet it will show every single tab you have listed below, but I want to use the first tab and the only tab that I have in the Excel document. I’m going to press ‘OK.’

As you can see it shows all the names that are in my document along with the addresses. So, I want to send this to everyone. I’m not going to uncheck anybody. I’m just going to press ‘OK’ because my list looks OK. And, then I’m going to choose a range. This is how I want my address block to look. So, address block, since it’s only an envelope I don’t have a greeting line, I’m not using electronic postage. Just choose ‘Address Block,’ it will show you all the names that are in your document. I’m going to press OK.

Make sure that when you put an address block in here that your highlighter is where I just placed it, so let me erase this and show you again. So, when you do a MailMerge there will always be a text box right here in the lower section. So, when you get to the section to arrange your envelope click in this lower section so your highlighter is here. What you’re going to want to enter is an address block. Press ‘OK,’ and now your addresses will show up in that section. Click ‘Next,’ and you can actually preview your envelopes and then press ‘Next’ again and you can complete the merge.

So, my merge is complete. I’m just going to exit out.

The next thing I’m going to want to do, now that I have my envelopes and everything is MailMerged and it looks OK, is I’m going to insert my Comic. So, next I’m going to scroll down and find the comic that I downloaded and I’m going to place in my document.

As you can see it’s a little large, so you’re going to need to resize. Your also going to need to make sure that your comic is in front of your text, so that you can move it around anywhere and place it wherever you like.

Now, I’m going to just insert a caption. So, I’m going to go to ‘Insert’ text box and I’m just going to draw a text box, like I had done before when I showed you how to do a CopyBubble. So, I’m just going to draw a text box directly underneath. I’m going to type my text. So, “I ate too much at Thanksgiving,” which I will probably do tomorrow, which I’m going to highlight and change the font to the BeetleFont. I’m going to change the scale. I could also center this if I like.

Now, obviously right in front of this I want to place the person’s name. You can place it wherever you like, but this is where I want to place it. So, I’m just going to put a comma and put a space right there because I know I want the person’s name to be right there and I want there to be a space and then for it to have the caption.

So, what I’m going to next do is go to ‘Insert’ — sorry, I’m going to go back to ‘Mailings’ and I’m going to go to ‘Insert Merge Field.’ So, basically anywhere in your document you can insert a field. So, if you’re creating a envelope and the back of it you want somebody’s address or you want someone’s information, you could put anything in at all. Say, you’re creating a Word document that’s a sales letter and you want to refer to someone’s city, or their state, or where they live, all you have to do is come over to ‘Mailings’, choose ‘Insert Merge Field’ and check whatever field you like, but for here I just want to use their first name.

So, I click ‘First Name,’ and as you can see their first name is populated directly in my text box. So, I’m done. I can send this to the printer, I can print it out myself. If I want to make sure that it worked all I have to do is go up to the right-hand area and it will show me every single envelope I have right here by clicking the arrows. So, here I have Tom and here I have Craig. That’s everybody that’s in my document. Then all you have to do is save this and send it over to your printer.

So, that was it for today’s CopyGenerator demos.